The family need came before the brand
In 1972, Yeh Keng-lung's family began farming. That was the family's starting point with the land, not the founding year of the Sungertain brand. "In youth we give our health. In old age, we spend everything trying to get it back." Founder Yeh Keng-lung felt that saying acutely. As Taiwan's economy took off, he moved from a farming background into trade, but when his wife's health began to worsen with recurring colds and fading energy, he started looking for a way to care for family with confidence.